In this component, you will develop your understanding of how media products are created for specific audiences and purposes. This component will give you an understanding of media practitioners’ work, techniques and technology, which are used to contribute to the creation of media products.
- You will explore the relationship between genre, narrative and representation in media products, and develop your understanding of how they are interpreted by audiences.
- You will extend your knowledge and understanding by deconstructing existing products in one of the three sectors: audio/moving image, publishing and interactive media.
- You will learn how media production techniques are used to create different effects to communicate meaning to audiences.
- You will develop transferable skills, such as analysis and communication, which will help you to progress to Level 2 or 3 vocational or academic qualifications and employment